ProFast Supply Grows Tool Repair Business and Drives Fastener Sales in Orlando
Client Overview
Client Name: ProFast Supply
Industry: Construction Supply (Tools & Fasteners)
Location: Orlando, Florida
Key Goals:
- Increase awareness and engagement around tool repair services.
- Generate more leads & fastener sales
The Challenge:
While ProFast Supply had a loyal customer base for fasteners, they weren’t receiving enough inquiries about their tool repair services. They needed to raise awareness of this offering and attract new customers into their shop, where they could introduce them to their fastener products.
Our Approach
Solution: We implemented a multi-phase digital marketing campaign to build awareness
around ProFast Supply’s tool repair services and drive more contractors to their shop.
- Created targeted video ads and content promoting the convenience and quality of their tool repair services.
- Launched engagement and conversion campaigns across social media platforms to ensure the right audience saw the promotions.
- Introduced call-to-action messaging designed to bring in tool repair inquiries, while simultaneously promoting fasteners during customer interactions at the shop.
- Set up call tracking and monitored campaign performance to ensure a steady flow of leads.
- Focused on the in-store experience—once contractors came in for tool repairs, ProFast’s team would ask about the nails or fasteners they used, seamlessly transitioning from tool repair to fastener sales.
- Built a new, fully responsive WordPress website to support the news campaign
Implementation
The campaign combined social media content with paid ads to engage contractors in the Orlando area. We promoted tool repair services while also featuring ProFast Supply’s fasteners, creating a bridge between these two revenue streams.
Challenges: One of the initial challenges was getting the word out about their tool repair
services, which had not been widely promoted before. However, we successfully raised awareness of this service by targeting contractors directly with relevant ads and content.
The Results
- The campaign led to an influx of inquiries, with 2-3 tool repair messages per day.
- This increase in tool repairs translated into additional opportunities to sell fasteners, as contractors were introduced to ProFast Supply’s wide selection of fasteners when they visited the shop for repairs.
- The cross-selling efforts led to a boost in fastener sales, particularly from new customers who had come in for tool repairs.
Website Overhaul
Long-term Impact
The tool repair service became a key driver for bringing in new business, while creating new opportunities for ongoing fastener sales to contractors in the area.
Conclusion
Through a targeted campaign, ProFast Supply was able to increase engagement with their tool repair services and, as a result, drive additional fastener sales. The campaign created a natural cross-sell opportunity, where contractors visiting the shop for repairs were introduced to the full range of products, leading to long-term growth.
Key Takeaway: By promoting complementary services like tool repair, construction suppliers can create new touchpoints with customers and increase sales across multiple product lines.
