Hahn Systems Expands Contractor Accounts with Targeted Video
Client Overview
Client Name: Hahn Systems
Industry: Construction Supplier
Locations: 8 locations across the midwest
Key Goals:
- Open New Contractor Accounts
- Increase Sales
- Spread General Awareness
The Challenge:
Biggest Pain Points: Hahn Systems was losing business due to a lack of visibility among contractors and growing competition. The contractors in their service areas weren’t aware of the valuable products and services they provided.
Business Impact: This lack of awareness was preventing them from securing new accounts and reaching their full sales potential. Most contractors would buy one product and not know they carry a ton of other products.
Our Approach
Solution: We proposed and executed a three-tiered video campaign on Meta platforms (Facebook and Instagram), aimed at building awareness, driving consideration, and converting leads into new accounts.
- Filming and editing videos tailored to each of Hahn Systems’ individual locations.
- Launched an Engagement Campaign to introduce the brand
- Followed by a Consideration Campaign to keep their services top of mind,
- Closed with a Conversion Campaign offering a 10% discount to first-time customers.
- Built a new, fully responsive WordPress website to support the campaign
- Used organic TikTok content to engage with contractors
- Implemented call tracking, monthly reviews, and ClickCease to prevent bot traffic
- A video heavy approach, which is unusual for construction suppliers and thus, helped them stand out
Implementation
The campaign rolled out across multiple digital platforms, with a focus on video content. Each of the eight locations had customized content designed to speak directly to contractors in their respective areas.
Challenges: Scaling the advertising across multiple locations and managing bot traffic were our two main challenges. We addressed the bot issue using ClickCease and monitored performance regularly to ensure continued success.
The Results
- Reached over 355,000 contractors through targeted advertising.
- Campaign earned over 1.2 million impressions with a CTR of 1.5%.
- Generated over 490 calls from contractors.
- Opened 100 new accounts across their service areas.
- Secured over 25 lead forms submitted by interested contractors.
Website Overhaul
We oversaw the web development process with our web designer to completely revamp their website. Taking an aged, poorly functioning website with 404 errors, a broken contact form, and a confusing layout into the modern era. Hahn’s website now has a professional edge with a high-conversion design, fast loading times, and is relevant and engaging to their ideal audience.
Long-term Impact
Hahn Systems is well-positioned to retain these new accounts and cross-sell additional products, ensuring ongoing revenue growth.
Conclusion
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