Why is there such a disconnect between the professional marketer and the rest of the organization? Below are a couple of answers I’ve come up with: “Marketing will bring us everything we need to succeed…” Marketing and Sales work hand in hand and are often connected in 2025 by a “Chief Revenue Officer” or “Revenue […]
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In the fast-paced world of construction supply, standing out isn’t just about having the best products—it’s about making sure the right people know you have them. That’s where targeted advertising comes in. When done right, it does more than just get your name out there—it drives real business. What is Targeted Advertising? Targeted advertising is
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“You ready?” asked Casey as we walked out of the hotel room around 8 a.m. to go to our first media day with our brand new client at the time, ProFast Supply. This was only the third construction supplier that we had ever worked with, and the team was feeling a bit nervous. We had
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“Man, we just sell nails and tools for a living…why should I invest in digital marketing?” This is a common question that we answer frequently. When I’m sitting in a makeshift meeting room, trying to describe all of the features and benefits that digital marketing can bring a supplier, we normally circle back to this
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Jensen Fasteners Drives Fastener Sales and Grows Audience with Targeted Campaign Client Overview Client Name: Jensen Fasteners Industry: Construction Supply (Fasteners) Locations: Sacramento, CA Jensen Fasteners, a well-established company based in Sacramento, specializes in providing fasteners to contractors. They wanted to increase sales and enhance their digital presence to better reach their target audience and
Big D Bolt & Tool Establishes Authority and Expands Reach in Dallas Client Overview Client Name: Big D Bolt & Tool Industry: Construction Supply (Fasteners & Tools) Locations: Dallas, Texas Big D Bolt & Tool is a small but impactful construction supplier in Dallas, focusing on distributing fasteners and tools to contractors in the area.
Scotts Hill Hardware Boosts Visibility and Sales with Targeted Digital Campaign Client Overview Client Name: Scott’s Hill Hardware Industry: Construction Supplier Locations: 3 locations, focused on Raleigh for this campaign Scotts Hill Hardware has been in business for many years, offeringconstruction supplies to contractors. Their Raleigh location, tucked away in an industrial park, struggled with
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ProFast Supply Grows Tool Repair Business and Drives Fastener Sales in Orlando Client Overview Client Name: ProFast Supply Industry: Construction Supply (Tools & Fasteners) Location: Orlando, Florida ProFast Supply, a well-established construction supplier in Orlando, specializes in fasteners and tools for contractors. In addition to their core offerings, ProFast Supply wanted to expand their tool
