Why is there such a disconnect between the professional marketer and the rest of the organization? Below are a couple of answers I’ve come up with: “Marketing will bring us everything we need to succeed…” Marketing and Sales work hand in hand and are often connected in 2025 by a “Chief Revenue Officer” or “Revenue […]
Understanding the Disconnect Between Marketers and Organizations Read More »
In the fast-paced world of construction supply, standing out isn’t just about having the best products—it’s about making sure the right people know you have them. That’s where targeted advertising comes in. When done right, it does more than just get your name out there—it drives real business. What is Targeted Advertising? Targeted advertising is
Using Targeted Advertising to boost your bottom line Read More »
“You ready?” asked Casey as we walked out of the hotel room around 8 a.m. to go to our first media day with our brand new client at the time, ProFast Supply. This was only the third construction supplier that we had ever worked with, and the team was feeling a bit nervous. We had
The Day Our Catalytic Converter Was Stolen Read More »
“Man, we just sell nails and tools for a living…why should I invest in digital marketing?” This is a common question that we answer frequently. When I’m sitting in a makeshift meeting room, trying to describe all of the features and benefits that digital marketing can bring a supplier, we normally circle back to this
What We’ve Learned Through Working in the Construction Supply Industry Read More »
